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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

A report from Fujitsu has questioned Britain's ability to adapt and remain competitive.

New Media Age editor Justin Pearse to join Bite Communications

of innovation on 1 July. He said: 'Communications is changing dramatically as a discipline, driven by digital ... it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During his time at New Media Age Pearse oversaw the title s move to become a digital-only publication ...

Hearst Magazines offloads Coast and Psychologies after seven years

titles and digital expansion". Kelsey Publishing, a family-owned business based in Kent, publishes ...

Aviva appoints Bray Leino to B2B account

after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...

EBay Fashion sponsors Marie Claire app

's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ... will love." The launch of Marie Claire's smartphone app adds to the brand's existing digital offering ...

Omega unveils Start Me Up Olympic drive

, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...

British Gas readies 'free swim' Olympic campaign

Swims for Britain" television campaign....tots class. The 'Free Swims for Britain' offer can be redeemed in more than 700 leisure centres ... this support in the years to come. "We re really excited that 'Free Swims for Britain' will help everyone ... spot will be supported by press and digital activity. The free swims promotion will run until 30 ...

WPP buys into digital data agency Predictys SAS

-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... ) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...

LG Mobile launches One Direction competition on Twitter

this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised ...

Hill+Knowlton Strategies brings in Nick Edell for digital role

the agency's digital offering....As head of digital studio, Edell will be responsible for developing digital content for all of H ... , where he was head of digital and managed a team of up to 20. During this time he led work ... developing client and project specific digital strategy around SEO, social and online media. Richard ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.