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Danone ramps up marketing for Evian and Volvic brands

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

of Sandrine Delabrière as marketing director for its UK portfolio....Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi ... this year that aimed to bring the Alps to London . A new global digital platform, www ... was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...

EDF adds brand character to Olympics reward-scheme push

22 May 2012 | by Matthew Chapman

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...

Government readies £120m media buying review in marketing shake-up

22 May 2012 | by Maisie McCabe

marketing activities....for agencies to provide creative services and delivery and execution services (including direct marketing and digital media) in July. Appointments for both will be made in October 2012. In September, the Government will tender for its second framework including market research, communications planning ...

Future plans new launch as iPad sales hit £3m

22 May 2012 | by John Reynolds

had "tapped into the zeitgeist". Wood also spoke to Media Week about Future's digital credentials, pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...

Media360: Spotify preaches the gospel of music

22 May 2012 | by Daniel Farey-Jones

The music-streaming company booked the choir to demonstrate the power of music, according to Chris Maples, UK managing director and European sales director, who delivered a short pitch afterwards. Maples said: "Last year, we went from a clever little music app, to a genuine, ambitious, scaled digital ...

Ocean Outdoor partners with TalkSport for summer sport bulletins

22 May 2012 | by Maisie McCabe

of 15 large-format digital screens, so people can keep up to date with what is happening on the pitch ... aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital, the free Sport print magazine and digital out of home. Other outdoor media owners already display news ...

Google Chrome beats IE to become the world's favourite browser

22 May 2012 | by Sarah Shearman

marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ... The figures show that during the past week Chrome had a 33% share of the global market, compared ... launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ...

Aspire 'stories' by JWT London

22 May 2012

direct marketing campaign to increase brand partnerships....Created by JWT London, the activity takes the form of illustrations which tell the true stories of people that Aspire has helped. The three executions run across email and target marketers. The work was created by Craig Hunt and James Humphreys and illustrated by Ryan Andrews, Paul Paetzel and Sarah Maycock. ...

BA names Hamish McVey as head of brands

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve ... across the airline's global markets. He will lead the strategy and delivery for the overall British ... , responsible for developing the airline's long-haul business. Abigail Comber, head of brands and marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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