10 Feb 2012
| by John Reynolds
-Cola by announcing a major investment in advertising and marketing....in advertising and marketing support.
It mirrors a similar announced by Coca-Cola , which recently announced ...
been losing market share to rival Coca-Cola.
The swingeing job cuts are part of PepsiCo's aim ...
10 Feb 2012
| by Daniel Farey-Jones
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes..., to the position of UK group managing director. ( Campaign )
Marketing
Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas. ( Marketing )
Simon Calver , the long-serving chief executive ...
10 Feb 2012
| by Sara Kimberley
and Westfield Stratford City.
Activity launching in April will focus around posters, digital, experiential ...
10 Feb 2012
| by Sarah Shearman
.
Nicky Waymark, marketing manager at Unilever, said: "Our fans are crazy about Marmite so we are always ...
10 Feb 2012
| by Gemma Charles
-trade from April.
To support the launch, the vodka brand will run a digital campaign and promote ...
collection.
Adam Boita, marketing manager at the brand's owner Pernod Ricard UK, said: "Absolut London ...
10 Feb 2012
| by John Owens
of travel and lifestyle agency Rooster, and Gareth Thomas, head of digital at Brands2Life. Thomas, who ...
such an important way for brands to market themselves. TripAdvisor s website attracts 50 million users a month ...
10 Feb 2012
| by Keith Glasspoole
When it comes to assessing and predicting the effectiveness of advertising, market researchers are used to feeling like something of a punchbag for the ad industry.
At conference after conference ...
that they are unlikely to have the strength to build new and compelling brand stories.
As with so much in market ...
10 Feb 2012
| by Stephen Mellor
Subway s UK marketing chief is bang on in putting health and value at the heart of the brand, as reported on Brand Republic.
This is a competitive time for eating-out venues, with the economy continuing to drive penny-pinching habits across every demographic.
Yet as Tpoll s research shows, certain ...
10 Feb 2012
at Victoria Station. Who needs Compare the Market's meerkats when you have Cheggers?
Flack: (Saving ...
10 Feb 2012
| by Alec Mattinson
international capital markets and related City PR agencies, though there remain few signs the effect.... Despite this flurry of excitement, observers noted that the more general
prospects for capital markets ...
to float a new vehicle on the
London stock market. However, new listing interest continues to emanate from emerging
markets. One January process saw key City agencies in London pitching for the
$3bn IPO ...
