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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now ... : timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ... ) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...

New Media Age editor Justin Pearse to join Bite Communications

it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ... in the company s transformation towards delivering truly integrated digital communications and marketing services ... of innovation on 1 July. He said: 'Communications is changing dramatically as a discipline, driven by digital ...

Richmond brand to air nude farmer ad

intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...

Hearst Magazines offloads Coast and Psychologies after seven years

titles and digital expansion". Kelsey Publishing, a family-owned business based in Kent, publishes ...

London City Airport hires Grayling to target European market

London City Airport is set to launch a major comms effort aimed at the European market, amid...outside assistance with a knowledge of the markets in which our key end-of-route targets are located ...

Aviva appoints Bray Leino to B2B account

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...

Facebook and Twitter target UK SMEs with adspend giveaways

. It has also teamed up with the British Chambers of Commerce for a Facebook-marketing roadshow in six UK ... Twitter to grow. A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...

Tess Alps to become Thinkbox executive chair

marketing organisation from 1 July, while UKTV's Julia Jordan has become chair of the Thinkbox board....director Neil Mortensen, and marketing director Andrew MacGillivray. A spokesman for Thinkbox said ... fully resourced operation, ending its relationship with strategic marketing agency Ingram ...

EBay Fashion sponsors Marie Claire app

's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ... will love." The launch of Marie Claire's smartphone app adds to the brand's existing digital offering ...

Omega unveils Start Me Up Olympic drive

, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.