Click 
to remove filters
YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now ... : timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ... ) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...
intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...
, LG social media marketing manager, said: "The L-Series is all about accessible style. "With this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised ...
, health clubs and hotels across the country Will Orr, marketing director at British Gas, said: "British ... spot will be supported by press and digital activity. The free swims promotion will run until 30 ...
, are expected to break next month. According to Adrian Mooney, vice-president of marketing EMEA at Tata ... differentiate" Tetley in the crowded hot-beverages market. He said: "Tetley has a stronger emotional bond ...
chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it. "We ...
In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand for anything, apart from making money . He added: They don t raise their minimum wage, they don t take decisions for the common good. He argued that Unilever-owned Ben Jerry s is a values-led business ...
that his role, which includes European market-ing, is being overseen in the interim by Paul Norman ... sales. In addition, Kellogg faces increasing pressure from lobbyists in Europe over its marketing ...
Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman...In the digital age, where it is easy to compare all available providers on every aspect of a ... , real, game-changing innovations in service markets are uncommon. The introduction of cash machines ... . The digital revolution has made it easier to allow customers to tailor their own experience; O2 has run ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
