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Facebook and Twitter target UK SMEs with adspend giveaways

. It has also teamed up with the British Chambers of Commerce for a Facebook-marketing roadshow in six UK ... Twitter to grow. A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...

EBay Fashion sponsors Marie Claire app

's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ... will love." The launch of Marie Claire's smartphone app adds to the brand's existing digital offering ...

LG Mobile launches One Direction competition on Twitter

, LG social media marketing manager, said: "The L-Series is all about accessible style. "With this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised ...

Innocent tops the Social Brands 100

. It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...

Unilever partners with News Corp and Viacom for digital content

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past..., which is marketed by News Corporation. WIGS is a joint venture between filmmakers Jon Avnet ... , Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ... opera, but now we are doing it in the digital space." Last week, Unilever s global brand development ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

for. However, a lack of understanding among consumers could hold back the digital marketing sector ... and marketing which is frankly surprising. The desire for relevancy was a theme that shone through ... that to receive digital services at little or no cost, companies need to be able to access information about ...

Nivea signs Euro 96 team mates for skincare push

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

Toyota launches digital teaser campaign for its latest sports car

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Everything Everywhere and Stagecoach trial mobile contactless fares

marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...

Aurasma head Martina King departs amid HP turmoil

, chief marketing officer; Pete Menell, CTO; Andy Kanter,COO; Steve Chamberlain, CFO; and Sushovan ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.