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New Media Age editor Justin Pearse to join Bite Communications

it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ... in the company s transformation towards delivering truly integrated digital communications and marketing services ... of innovation on 1 July. He said: 'Communications is changing dramatically as a discipline, driven by digital ...

London City Airport hires Grayling to target European market

London City Airport is set to launch a major comms effort aimed at the European market, amid...outside assistance with a knowledge of the markets in which our key end-of-route targets are located ...

Hill+Knowlton Strategies brings in Nick Edell for digital role

the agency's digital offering....As head of digital studio, Edell will be responsible for developing digital content for all of H ... , where he was head of digital and managed a team of up to 20. During this time he led work ... developing client and project specific digital strategy around SEO, social and online media. Richard ...

Brazen to 'bring out the cake' for McVitie's

The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...

EdenCancan to link Duchamp to urban artists

expand the traditional market through urban artists like Plan B or Professor Green. Marc Psarolis ...

Lucre lands consumer PR brief for Parkdean

the pro-bono work done to conserve natural habitats around the holiday parks. Pete Akerman, marketing ...

AA argues against alcohol ad ban

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Expedia hires Fleishman-Hillard after European consolidation review

to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ... in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...

Digital: Nomophobia drives SecurEnvoy sales

Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong ... big player in the market To generate conversations around 'nomophobia' online and drive traffic ...

Food & Drink: Take your hat off to Benito's tweet deal

audience as young professionals working in creative industries such as advertising, PR, marketing and media ... as marketing trade titles. Meanwhile, as the campaign progressed, burritos were delivered to the breakfast ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.