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it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ... in the company s transformation towards delivering truly integrated digital communications and marketing services ... of innovation on 1 July. He said: 'Communications is changing dramatically as a discipline, driven by digital ...
London City Airport is set to launch a major comms effort aimed at the European market, amid...outside assistance with a knowledge of the markets in which our key end-of-route targets are located ...
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
WPP-owned database marketing company KBM Group has acquired a majority stake in France...Predictys specialises in digital data and campaign technology, and its database includes ... with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital ...
the agency's digital offering....As head of digital studio, Edell will be responsible for developing digital content for all of H ... , where he was head of digital and managed a team of up to 20. During this time he led work ... developing client and project specific digital strategy around SEO, social and online media. Richard ...
that his role, which includes European market-ing, is being overseen in the interim by Paul Norman ... sales. In addition, Kellogg faces increasing pressure from lobbyists in Europe over its marketing ...
The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...
, but people still want free content and, as a result, free content has got better and better. The market ...
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch...of Tyrell's and Metcalf's Skinny Topcorn, which occupy the increasingly populated popcorn market. The new ... . It is unclear how much marketing Cadbury will dedicate to Cadbury Popcorn, which is expected to be listed in all ...
expand the traditional market through urban artists like Plan B or Professor Green. Marc Psarolis ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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