Renault introduces Claude the 'joie' expert
06 Aug 2010 | by Jacob Mathias
M ganes, to the dull Gisburn, where there are none. Phil York, Renault UK marketing director, said ...
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AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages.... This is the first stage in the ongoing campaign, with another marketing push later this year. AOL, however, would not disclose details of the second phase. Sarah Gavin, vice president of communications and marketing ...
Pizza Hut launches A-Team pizza campaign
05 Aug 2010 | by Jacob Mathias
Pizza Hut has launched a digital media campaign and themed pizzas to promote its tie with summer...The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film ... Willows, Pizza Hut chief marketing officer, said: "We have created a range of new pizzas to promote our ...
Daniele Tranchini becomes chief executive of Publicis Italy
21 Jul 2010 | by Staff
s global communications. Previously, he was chief global sales and marketing officer of Italian ... need now is a professional to bring order and direction to our different businesses, grow digital ...
Old Spice targets Twitter generation
14 Jul 2010 | by Daniel Farey-Jones
's digital blog The Wall Old Spice and Twitter: getting social media right ...
TripAdvisor launches online ad challenge
07 Jul 2010 | by Jacob Mathias
marketing online and providing an opportunity for a company to test an online creative advertising campaign ...
Mediasense hires first head of digital
09 Jun 2010 | by Mark Banham
appointed Ryan Kangisser as its first head of digital....at digital agency Profero. Brown said: "[Ryan] is a first-class operator, highly rated by clients ... approach to the evaluation of digital channels, and is excited about the prospect of building a different ... performance in digital channels. It's a great time to join them and I'm looking forward to putting new media ...
Maxus names Snowdon as worldwide marketing director
03 Jun 2010 | by Mark Banham
Maxus Worldwide has poached PHD's Helena Snowdon as its marketing director....In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ... was global marketing and communications director at PHD Group and had held business development roles ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
betting market and price or an introductory offer of Bet 5, get 25 free'. Ladbrokes is hoping to cash ...
DDB scoops two golds at Clios
28 May 2010 | by Ben Bold
Its first gold was in the television/cinema/digital technique category for its direction on the Philips Cinema 21:9' ad for the brand's home cinema products. The second came in the interactive category for its Monopoly City Streets' campaign for the boardgame's owner, Hasbro. Other winners ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
