Private View: Dave Trott and Sarah Golding
24 May 2012
open in a supermarket fridge aisle as a female shopper chooses the client's brand ... the marketing ...
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Eden Project 'Big Jubilee Lunch' by UM London and McCann London
25 May 2012
A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
Aspire 'stories' by JWT London
22 May 2012
direct marketing campaign to increase brand partnerships....The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...
Hovis 'farmer's lad' by Dare
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign...The campaign, the last by Dare before the account moves to JWT, launched last weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm while portraying the hard work that goes into making each loaf of bread. It will be supported by radio, digital and PR ...
Smooth Radio 'feed your soul' by Arnold KLP
11 May 2012
Smooth Radio has released creative work for its spring marketing campaign that is focused
Private View: Gerry Moira and Cilla Snowball
10 May 2012
have singled out "pride" as the key emotional motivator in the home improvement market and gone after ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
Corsodyl 'ignore' by Grey London
09 May 2012
The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...
NCDV 'drag him away' by JWT London
09 May 2012
The digital outdoor ad shows a man shouting at a woman. Passers-by are encouraged to get involved by dragging the man to a different screen and away from the woman using their mobile phones. The work was created by Hugh Todd and Adam Scholes, and directed by Samuel Abrahams through Smuggler. ...
Lucozade Sport 'Ashley Young' by Grey London
03 May 2012
-form digital content on YouTube. The ad was written by Ben Beale and Rory Forrest, art directed by Ryan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
