29 May 2012
| by Gordon MacMillan
. It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
28 May 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past..., which is marketed by News Corporation. WIGS is a joint venture between filmmakers Jon Avnet ...
, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...
opera, but now we are doing it in the digital space."
Last week, Unilever s global brand development ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a ...
.
The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' .
This features a ...
25 May 2012
| by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ...
23 May 2012
| by Sarah Shearman
of 18 and that it had therefore been targeted appropriately.
Durex rolled out it a major marketing ...
-sync".
It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views....
The activity will support upcoming above-the-line marketing for Dove's 'Campaign for Real Beauty' initiative. ...
22 May 2012
| by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
17 May 2012
| by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making...Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
16 May 2012
| by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
15 May 2012
| by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine.
Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
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