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has recruited Russell Hirst as its new viral marketing specialist, as part of its move to create a stand-alone digital service. Its digital offering will include online reputation management, digital branding and blogging. Hirst has been working as a digital marketing consultant since selling his online ...
The world's financial markets might be falling apart, but someone forgot to tell the oil companies. Despite the global economic turmoil both BP and Shell (as well as US firm Exon Mobile) announced huge profits this week.Shell saw a 71 per cent leap in its third-quarter profits to £6.6bn between July ...
-month digital campaign for its Range Rover Sport vehicle. Future will promote the luxury 4X4 on its gadget ...
with Exposure and, in March, BMW decided to bring in its first head of digital PR. One reason ... the automotive industry's Holy Grail, the lifestyle market. 'Product-wise, there are now more niches to fit ... by Mercedes-Benz UK comms director, Will Robson: 'At the premium end of the market, cars are about emotion. It ...
'younger, more aspirational' market. The agency will capitalise on the car firm's marketing activity
takeover bid by US stationer giant Staples. In a moribund market the deal represents one of the biggest
Sarah Kent. 'Our focus will be on establishing Taylor Wimpey as a market leader and helping to build ...
Vromen, who reports to PfP head of marketing and comms Miriam Morris, was parliamentary and campaigns manager at DrugScope before being made redundant in April. 'We want to position ourselves as leaders in the debate on community regeneration,' said Vromen, adding that it was recruiting for an extra ...
market flotation in November. 'Every so often we look at our advisers,' Rose said, adding that Pelham ...
Intermedia's National News Index, a measure of media sentiment that excludes stock market reports ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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