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that the market would slow after experiencing strong growth over the past few years. 'PR cannot be a luxury ...
marketing and PR agency. Cloud computing allows people to access their personal files beyond their home ... will be working alongside US agency Krause Taylor Associates. Rainier PR is launching an eBook about digital b2b ...
of the new structure Orange wants to improve its digital output, an area whererival 02 is known to be a leader. Two digital gurus are to be hired, working within the internal and the external consumer teams ...
tough; making it stand out in a crowded market is even harder. For this reason, creating an opportunity ... with potential buyers of the product, and demonstrate the benefits of the service through experiential marketing ...
Dell head of digital media and comms EMEA Kerry Bridge told delegates at this week's PRWeek Social Networking & Blogging Conference that the company had been forced to rethink its comms strategy since ... digital influencers and we are no longer treating bloggers as lower-tier journalists,' she said. TNS ...
voice in their respective markets....'challenger brand in a competitive marketplace', adding that the agency aims to gain market leadership ...
said. 'The IT security market is intensely competitive; we need to compete with larger security vendors ...
Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name ... but to rebrand, throwing away the substantial marketing fees that have been spent building up our brand ...
The firm has replaced three-year incumbent Blanc & Otus with icas PR on an initial 12-month contract. Marketing manager Jason Fletcher said the company's product range now included DVD and hard-drive recorders, MP3 players and flat panel displays. He added: 'The next 12 months are critical for us and our ...
to her most recent role at Intel, Pollace was the company's V-P of corporate marketing responsible ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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