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chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it. "We ...
In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand for anything, apart from making money . He added: They don t raise their minimum wage, they don t take decisions for the common good. He argued that Unilever-owned Ben Jerry s is a values-led business ...
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
: Creative services Direct marketing Digital media Events PR ... communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... , covering creative services, DM, digital media, events and PR, will come into force in October. The other ...
. These hubs would then have provided additional back-up in areas such as marketing, digital and media ...
clothed in the latest marketing speak. ...
was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ... marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...
marketing activities....for agencies to provide creative services and delivery and execution services (including direct marketing and digital media) in July. Appointments for both will be made in October 2012. In September, the Government will tender for its second framework including market research, communications planning ...
direct marketing campaign to increase brand partnerships....The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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