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New Media Age editor Justin Pearse to join Bite Communications

it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ... in the company s transformation towards delivering truly integrated digital communications and marketing services ... of innovation on 1 July. He said: 'Communications is changing dramatically as a discipline, driven by digital ...

Richmond brand to air nude farmer ad

intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...

Hearst Magazines offloads Coast and Psychologies after seven years

titles and digital expansion". Kelsey Publishing, a family-owned business based in Kent, publishes ...

Facebook and Twitter target UK SMEs with adspend giveaways

. It has also teamed up with the British Chambers of Commerce for a Facebook-marketing roadshow in six UK ... Twitter to grow. A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...

Tess Alps to become Thinkbox executive chair

marketing organisation from 1 July, while UKTV's Julia Jordan has become chair of the Thinkbox board....director Neil Mortensen, and marketing director Andrew MacGillivray. A spokesman for Thinkbox said ... fully resourced operation, ending its relationship with strategic marketing agency Ingram ...

EBay Fashion sponsors Marie Claire app

's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ... will love." The launch of Marie Claire's smartphone app adds to the brand's existing digital offering ...

Omega unveils Start Me Up Olympic drive

, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...

WPP buys into digital data agency Predictys SAS

WPP-owned database marketing company KBM Group has acquired a majority stake in France...Predictys specialises in digital data and campaign technology, and its database includes ... with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

. James Walker, acting head of marketing, Channel 4, said: "The way people watch TV is changing all ...

Lottery promotes 'genuine' Olympic contribution through ad push

chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it. "We ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.