Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...
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EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ... will love." The launch of Marie Claire's smartphone app adds to the brand's existing digital offering ...
LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
, LG social media marketing manager, said: "The L-Series is all about accessible style. "With this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised ...
Hill+Knowlton Strategies brings in Nick Edell for digital role
29 May 2012 | by John Owens
the agency's digital offering....As head of digital studio, Edell will be responsible for developing digital content for all of H ... , where he was head of digital and managed a team of up to 20. During this time he led work ... developing client and project specific digital strategy around SEO, social and online media. Richard ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
and how they inform the decision-making process will all help marketers to connect with their intended audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing network of Havas Digital, recently compiled a piece of global research with the explicit goal ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
, or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ... , but also a host of questions for forward-thinking marketers. Some marketers have already privately ... is Marketing's head of features. Follow her on Twitter: @nickykc. ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ... estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand..., Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... For someone five months into a new role, with the task of aligning the marketing of some ... of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ... in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
