Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
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British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
, health clubs and hotels across the country Will Orr, marketing director at British Gas, said: "British ... spot will be supported by press and digital activity. The free swims promotion will run until 30 ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
, according to Nigel Gilbert, chief marketing officer.
We'll Call You - E.ON
23 May 2012
case of wanting to make lots of profit? E.ON: As a company in the residential market we have not made a profit for the past two years. All the profit in the industry is made in the wholesale market ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...
Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
and enterprise technology remit, helping Huawei build its reputation in the UK market. The firm has aggressive ...
Phone company Vectone seeks help to target UK black and ethnic market
18 May 2012 | by Sara Luker
and ethnic UK market...., targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms ... marketing and sales at Vectone, confirmed the process. It is the first time the company has looked ... with increasing its presence UK pay-as-you-go market. The company, which offers users 'Sim only' deals, operates ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
, and what does the future hold for its technology development? We asked former Bentley Motors marketing and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ... WATT, Consultant, One Big Step (and former marketing and communications director at Bentley Motors ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
