to remove filtersNational Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...
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Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio ... on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ... marketing body not to act as an additional sales force for media owners. "We positioned ourselves ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ... marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ... -sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...
Safestore launches first ever TV ad
21 May 2012 | by Sara Kimberley
The Things You Love' campaign will run across TV, digital and social media as part of a brand awareness drive. Dave Cox, head of sales and marketing at Safestore said: "The campaign marks the end of a year of development for Safestore in terms of its brand and digital channels, but the start of an exciting time ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
to be featured. Last month, the brand continued with its provocative line of marketing under the "We hear ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
