Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...
: Creative services Direct marketing Digital media Events PR ... communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... , covering creative services, DM, digital media, events and PR, will come into force in October. The other ...
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...
speculation that may drag stock markets into disrepute. Last week, it was instructive, however, to discover ... , still believes that Facebook will play a large part in its future marketing plans - and, indeed, the car ... ". But there are those who believe GM is merely the first major advertiser (it has the US market's third-largest media ...
text broadcasts on Ocean Outdoor's digital sites throughout the summer, so sports fans can be kept up ... was handicapped by a stock market systems blip. Nasdaq OMX's chief executive, Bob Greifeld, said he ...
or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio ... on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ... marketing body not to act as an additional sales force for media owners. "We positioned ourselves ...
to life for greater engagement. - It has been said that outdoor and mobile is still an emerging market ... level, eg. augmented reality, but also with clients who are increasingly including a digital call ... that outdoor and mobile is still an emerging market with much testing to be done. How much are you encouraging ...
with across 12 markets, is essential as it "brings all that data together". Dominic Grounsell, the personal marketing director at RSA, put it even more succinctly when he said: "Changing agencies is a ball-ache - no ... data-driven search business from i-level to MEC within hours of i-level's collapse. But as marketing ...
market. Is that likely to happen? Dominic Williams, the director of print at Aegis, hails ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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