03 May 2012
| by Sara Kimberley
marketing account....The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month.
Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp.
The review covers all elements of the direct marketing handled by Whitewater, from ...
26 Apr 2012
| by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's.
The company's investment in direct and digital channels follows a recent statement ...
26 Apr 2012
| by Sara Kimberley
The National Trust is reviewing its direct marketing account as it looks to consolidate its
19 Apr 2012
| by Sara Kimberley
Direct Line Group is searching for an agency to handle a new direct marketing account across its...the brand's direct marketing, which will include promotional activity and new brand partnerships ...
activity.
The review follows Amanda Walker's recent appointment as the marketing director across ...
02 Apr 2012
| by Nick Batten
Mike Cavers, the former executive creative director at The Marketing Store, has resurfaced...creative director, Europe, at The Marketing Store, working across accounts including McDonald's, Britvic ...
one of the strongest data offerings in the market".
Follow Nick Batten on Twitter @NickBatten2 ...
16 Mar 2012
| by Daniel Farey-Jones
as senior digital art director and Laura Buckenham, who has worked at agencies including DDB and Rapier, has been hired as a copywriter.
Other hires include writer Laurence Bushell and digital designer Thomas ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
".
Nick Adderley, marketing and insight director at Heathrow said: "It's important that we communicate ...
12 Mar 2012
| by Ed Owen
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension...,000 going to dealerships.
Smartphone users will be able to activate the digital watermark using a special app, developed by Digital Space.
Once the app is triggered, customers will be invited to call ...
on the recipient, and personalised for dealers and specific DS models.
Jules Tilstone, marketing director ...
29 Feb 2012
| by Ed Owen
and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD.
The ads ...
, marketing director at Camelot, said: "The new TV ad really brings to life the life-changing impact ...
Duncan former top BBC marketer and Channel 4 chief executive, was made managing director of Camelot ...
20 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Plan UK, the global children's charity, is to use facial recognition technology on a digital...with the help of Clear Channel's creative solutions team Create, digital signage company 3D Exposure ...
s messaging, 'Because I Am A girl'. Shine also booked the digital outdoor ad.
It is the first piece ...
.
The campaign includes digital, social media and PR activity, with the ad available on video-on-demand channels ...