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RSPCA calls review of £5m DM account

marketing account....The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...

Iris wins Domino's digital and DM task

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...

National Trust calls review of DM account

The National Trust is reviewing its direct marketing account as it looks to consolidate its

Direct Line Group seeks shop for DM task

Direct Line Group is searching for an agency to handle a new direct marketing account across its...the brand's direct marketing, which will include promotional activity and new brand partnerships ... activity. The review follows Amanda Walker's recent appointment as the marketing director across ...

Lateral Group hires Mike Cavers as executive creative director

Mike Cavers, the former executive creative director at The Marketing Store, has resurfaced...creative director, Europe, at The Marketing Store, working across accounts including McDonald's, Britvic ... one of the strongest data offerings in the market". Follow Nick Batten on Twitter @NickBatten2 ...

Lida bulks up creative department

as senior digital art director and Laura Buckenham, who has worked at agencies including DDB and Rapier, has been hired as a copywriter. Other hires include writer Laurence Bushell and digital designer Thomas ...

Heathrow runs family-friendly Easter campaign

across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ... ". Nick Adderley, marketing and insight director at Heathrow said: "It's important that we communicate ...

Citroen pushes DS5 model with interactive mailer

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension...,000 going to dealerships. Smartphone users will be able to activate the digital watermark using a special app, developed by Digital Space. Once the app is triggered, customers will be invited to call ... on the recipient, and personalised for dealers and specific DS models. Jules Tilstone, marketing director ...

National Lottery campaign spotlights charity funding

and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD. The ads ... , marketing director at Camelot, said: "The new TV ad really brings to life the life-changing impact ... Duncan former top BBC marketer and Channel 4 chief executive, was made managing director of Camelot ...

Charity to run gender recognition outdoor ad

Plan UK, the global children's charity, is to use facial recognition technology on a digital...with the help of Clear Channel's creative solutions team Create, digital signage company 3D Exposure ... s messaging, 'Because I Am A girl'. Shine also booked the digital outdoor ad. It is the first piece ... . The campaign includes digital, social media and PR activity, with the ad available on video-on-demand channels ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.