Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
WPP-owned database marketing company KBM Group has acquired a majority stake in France...Predictys specialises in digital data and campaign technology, and its database includes ... with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital ...
-buying business as part of an ongoing market-by-market review....decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ... and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ...
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...
, which is part of The Mission Marketing Group and has clients including WKD and Domino's. Before ...
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
: Creative services Direct marketing Digital media Events PR ... communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... , covering creative services, DM, digital media, events and PR, will come into force in October. The other ...
2009 and added the digital and social media business last year. Grey was subsequently appointed to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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