to remove filtersNational Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...
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Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
and Twitter and utilising functions on Bing, you could piece the book together digitally on the Decode site ... manager of marketing; Ryan Cameron, senior marketing manager, Bing Agency: Droga5 Creative director ... of photography: Paul McGeiver Senior digital designer: Piper Darley Head of integrated production: Sally ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
, and delivers an excellent digital experience totally in keeping with the quality, tone, look and feel ...
Where are the Jubilee commercials?
24 May 2012
, the Jubilee event has failed to register in quite the same way, with neither marketers nor celebration organisers really understanding the commercial potential. The boss of one marketing agency says he ... . Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ... -sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
marketing activities....for agencies to provide creative services and delivery and execution services (including direct marketing and digital media) in July. Appointments for both will be made in October 2012. In September, the Government will tender for its second framework including market research, communications planning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
