16 May 2012
| by Matthew Chapman
increase in wages, according to Marketing Agencies Association research.
11 May 2012
| by Matthew Chapman
A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ...
and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...
27 Apr 2012
| by Maisie McCabe
three months of 2012, significantly higher than its rival marketing services holding groups....was against prior year comparatives of near double-digit growth.
Aegis Media said there were "good ...
Europe "continued to face challenging market conditions".
Net new business wins were $2.9bn ( 1.79bn ...
of the year.
After selling its Synovate market research firm to Ipsos for 525m last year, Aegis Group ...
24 Apr 2012
| by Arif Durrani
retracting fractionally (-0.2%), attributed to "a temporary slowdown in marketing services activities ...
performance in line with the fourth quarter of 2011", while strong growth in the emerging markets was maintained with double-digit growth in Asia Pacific and Latin America.
David Jones, global chief executive ...
18 Apr 2012
| by Maisie McCabe
quarter of 2011.
Omnicom companies provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other communications services ...
02 Apr 2012
| by Staff
SapientNitro, a beast that has evolved from a technology consultancy into a digital marketing...in the UK. It bought DAD, a digital and direct agency, bringing in additional real-time marketing capability ...
Score: 6
Agency fact file: SapientNitro
Type of agency
Creative and digital
Company ownership
Independent
Key personnel
Nigel Vaz senior vice ...
02 Apr 2012
| by Staff
digital creative in 2011 that belied its solid-but-dull reputation....Score: 7
Agency factfile: Rapp
Type of agency
Full-service integrated direct/digital
Company ownership
Omnicom
Key personnel
Marco Scognamiglio chief ...
, integrated offering and it will be interesting to see if it can excite the market with this proposition ...
02 Apr 2012
| by Staff
, is aggressively flying the flag for a UK direct marketing industry that, on the whole, has been stuttering of late....Score: 9
Agency factfile: OgilvyOne
Type of agency
Digital and direct ...
by an innovative digital campaign for the ice-cream brand Freggo.
Little wonder, then, that OgilvyOne picked up a massive 11 gongs at the DMA Awards, as well as being the only UK direct marketing agency to win ...
02 Apr 2012
Score: 7
Agency factfile: Profero
Type of agency
Full-service digital and marketing
Company ownership
Independent
Key personnel
Dale Gall chief executive ...
's impressive new-business record was topped by the capture of the global Smirnoff digital account, plus the UK ...
02 Apr 2012
| by Staff
digital course, the problem for the agency is that it keeps losing key clients....5%
Radio
4%
Search
7%
Digital
19%
Number of staff ...
is in winning digital briefs from existing clients such as Pizza Hut, Samsung and Procter Gamble ...
digital resource. This is the right strategy but will be no easy task, given that its rivals all have ...
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