Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
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WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.
Tenser and Matthews broaden BBH's digital production offering
18 May 2012 | by Nick Batten
Bartle Bogle Hegarty has bolstered its digital production department with the appointments of Josh Tenser as head of digital production and Alex Matthews as head of creative technology.
Ogilvy's Sutherland makes a stand for marketing's 'third eye'
18 May 2012 | by Maisie McCabe
Marketers should wrestle back some of the power from finance departments because the outcomes you can measure are not the only ones that matter, according to Ogilvy & Mather vice chairman Rory Sutherland.
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.
Saatchis recruits Lawlan to boost digital planning offer
17 May 2012 | by Anne Cassidy
Saatchi & Saatchi has hired Rachel Lawlan, AKQA's head of planning, to an equivalent role and Matt Groves, from its sister agency Fallon, as the director of integration.
Deloitte sharpens focus on digital offering
14 May 2012 | by Sarah Shearman
Deloitte, the professional services company, has launched a new practice called Deloitte Digital, which it claims combines "the best aspects of a small creative agency" with its existing consultancy and strategy services.
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
The Guardian reviews direct marketing account
10 May 2012 | by Sara Kimberley
Guardian News & Media is reviewing the direct marketing account for The Guardian.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
