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Lind's appointment completes ITV's marketing team. He will be charged with leading ITV's in ... marketing ; Jenny Bullis, director of media ; Adrian Last, director of ITV Studios marketing; and Paul Gilshan, director of commercial marketing and research. Lind will report to Rufus Radcliffe, group ...
as it looks to establish a presence in the market....Ogilvy declined to comment on whether it had acquired a minority or majority stake in the agency. It said it is now looking seriously at Myanmar [formerly known as Burma] as a new growth market and said ... , it was the most prosperous country in South-East Asia. It's highly unusual for a new market of this potential ...
The Things You Love' campaign will run across TV, digital and social media as part of a brand awareness drive. Dave Cox, head of sales and marketing at Safestore said: "The campaign marks the end of a year of development for Safestore in terms of its brand and digital channels, but the start of an exciting time ...
by digital, out-of-home and print activity. The campaign coincides with Nike's 'The Chance' global talent ...
Bartle Bogle Hegarty has bolstered its digital production department with the appointments of Josh...Matthews and Tenser will work on BBH's digital and creative technology capabilities in the UK ... -driven creative offering at BBH. BBH claims to produce digital assets for 75% of its clients. As this type of work has increased, the digital production department has become central to producing campaigns ...
without a pitch last month. The drive will span across outdoor, social media, radio, digital ...
app, which allows fans to create a sharable digital portfolio of their DIY projects....and Twitter. Keval Shah, Wickes digital marketing manager, said: "The app helps to express the real sense ... the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...
Digital agency Zone has hired TBWA/Tequila Australia's technology and innovations director, Rob...Reng in his new role will report into managing director Jon Davie and will oversee all digital production within the agency, working across clients including Coca-Cola, BT, The Economist, Bupa, National ... of digital at Australian creative agency Colman Rasic, with earlier stints working on web projects ...
Marketers should wrestle back some of the power from finance departments because the outcomes you...that in the past many chief executives were former marketers but today 70% of chief executives are former finance ... that has been taken over by the marketing department, while a penguin is an albatross that has been taken ... said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...
by the Saatchi Saatchi chief executive, Magnus Djaba, to combine digital expertise with advertising experience. Groves joined Fallon in 2010 as the director of digital and integration. He was previously the director of digital development at Goodby, Silverstein Partners. Djaba said: "There are agencies that have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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