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Ebiquity acquires Fairbrother Lenz Eley for up to £11m

Marketing effectiveness consultancy Ebiquity has agreed to acquire international media auditing...that we continue to keep pace with the increasingly complex global marketing and measurement market, which ...

Havas profits climb 9% to £100m

by aggressive growth in digital, double digit results in emerging markets and the growth from our major global ... digital account for Unilever's Dove deodorant portfolio, Philips media in North and Latin America ...

Ebiquity reports small pre-tax profit

Marketing effectiveness consultant Ebiquity has recorded a pre-tax profit of £199,000 for the six...better manage their media and marketing performance, they also point to further improvement in operating ...

'Super Reed' entry wins Reed.co.uk ad contest

online for the winner, prompted by a pre-roll digital video ad and social media push. The winners were ... and Contagious Content. Reed is also using digital agency Steel to create online assets and manage social media and Goller Slater for digital planning. Matthew Warnes, managing director of Reed.co.uk, said ...

Campaign architect and former Haymarket chief Lindsay Masters passes away

into an authority on the growing advertising and marketing industry, Masters recruited Campaign s first editor ...

Siemens launches global B2B media pitch

. The process is being led out of the US and also focuses on the UK and German markets. It is understood ... of products and ZenithOptimedia also handles Siemens' consumer business in selected markets. ...

Dare and PHD land Learndirect briefs

, radio, direct marketing, print, digital and branded content. PHD, which has worked on the Learndirect ... The agencies won the work after a pitch that was handled by the Learndirect head of marketing ... the range of Learndirect services, as well as provide marketing activity for the company's regional centres ...

Facebook ad prices rise as brands ramp up campaigns

Digital, the specialist marketing and technology agency....TBG s first Global Facebook Advertising Report, which looks at consumer behaviour and advertising effectiveness, is based on analysis of 200 billion impressions from 167 clients in the UK, US, France and Germany in 21 markets globally, in the three months to June 2011. In the UK specifically, CPC grew ...

Warc chief executive Olins steps down

years at the marketing intelligence group.

Royal Mail calls integrated advertising pitch

s digital and direct marketing activity. Both agencies began working with the Royal Mail in 2003 ... to appoint a single agency to handle all of its marketing output. The company's last TV ad campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.