12 Mar 2012
| by Daniel Farey-Jones
Marketing effectiveness consultancy Ebiquity has agreed to acquire international media auditing...that we continue to keep pace with the increasingly complex global marketing and measurement market, which ...
01 Mar 2012
| by Daniel Farey-Jones
by aggressive growth in digital, double digit results in emerging markets and the growth from our major global ...
digital account for Unilever's Dove deodorant portfolio, Philips media in North and Latin America ...
25 Jan 2012
| by Daniel Farey-Jones
Marketing effectiveness consultant Ebiquity has recorded a pre-tax profit of £199,000 for the six...better manage their media and marketing performance, they also point to further improvement in operating ...
16 Jan 2012
| by Daniel Farey-Jones
online for the winner, prompted by a pre-roll digital video ad and social media push.
The winners were ...
and Contagious Content.
Reed is also using digital agency Steel to create online assets and manage social media and Goller Slater for digital planning.
Matthew Warnes, managing director of Reed.co.uk, said ...
04 Jan 2012
| by Daniel Farey-Jones
into an authority on the growing advertising and marketing industry, Masters recruited Campaign s first editor ...
03 Aug 2011
| by Katherine Levy
. The process is being led out of the US and also focuses on the UK and German markets.
It is understood ...
of products and ZenithOptimedia also handles Siemens' consumer business in selected markets. ...
21 Jul 2011
| by Sara Kimberley
, radio, direct marketing, print, digital and branded content.
PHD, which has worked on the Learndirect ...
The agencies won the work after a pitch that was handled by the Learndirect head of marketing ...
the range of Learndirect services, as well as provide marketing activity for the company's regional centres ...
19 Jul 2011
| by Sarah Shearman
Digital, the specialist marketing and technology agency....TBG s first Global Facebook Advertising Report, which looks at consumer behaviour and advertising effectiveness, is based on analysis of 200 billion impressions from 167 clients in the UK, US, France and Germany in 21 markets globally, in the three months to June 2011.
In the UK specifically, CPC grew ...
14 Jul 2011
| by Daniel Farey-Jones
years at the marketing intelligence group.
09 Jun 2011
| by Matt Williams
s digital and direct marketing activity.
Both agencies began working with the Royal Mail in 2003 ...
to appoint a single agency to handle all of its marketing output.
The company's last TV ad campaign ...