-buying business as part of an ongoing market-by-market review....decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ... and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ...
of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ... -sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio...The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital strategy ...
The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal ... , challenges and rewards. Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand ...
Donnelly is the corporate marketing director at Procter Gamble for the UK and Ireland, and will sit on both the non-broadcast and broadcast councils as an industry member. Bookbinder is director ... in the fields of marketing and ethics respectively. Their insights and knowledge will aid council immensely ...
by a digital campaign, which went live yesterday (17 April), fronted by Dawn French. The UK ...
Lean Mean Fighting Machine has created a roulette-style digital game for Unilever's bleach brand...digital agency of record for its Domestos bleach brand in October last year, following the launch of its ...
Ronni Ancona as part of a cold and flu campaign . The campaign runs across TV, digital, experiential ...
2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...
Reckitt Benckiser (RB) is launching a £3.5m marketing campaign next week to support Finish Quantum...The campaign, created by Euro RSCG, launches on Tuesday (28 February) and features a TV ad supported by press, digital, radio, sampling and point of sale activity. The TV ad uses computer ... wrapper that dissolves during the dishwasher cycle. Stefan Gaa, marketing director at RB UK, claimed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters