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Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...
Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... , including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...
Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media...with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...
The agency picked up the business after a pitch process that began in March. It is thought Quiet Storm will boost Claims Direct's advertising activity over the next year to cut through the competitive compensation claims market. All Response Media continues to handle the media planning ...
media planning and buying and lead digital duties. Anne Finucane, global strategy and marketing ... and advertising for its consumer banking, global banking and markets and global commercial banking divisions. Bank of America spends the bulk of its estimated $2bn outlay on marketing in its home country. BBDO ...
brief that it intends to spend 7 million across digital and traditional channels on building a new brand and consumer platform in the UK. Yann Monnet, the UK marketing director at Orbis, said: "The ... of the most progressive financial services companies around. They recognise how ripe the financial market ...
LV=, the insurance brand, is holding a review of its digital marketing account, currently held...The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has ... . Harvest Digital intends to repitch for the business. The LV= media agency, Carat, and the brand ...
The Royal Bank of Scotland Group has consolidated its digital creative account for NatWest and its...The agency captured the account after a competitive pitch against RBS s digital roster agencies and will now handle all digital activity including display, mobile, apps, websites and e-mail for both ... the consolidated NatWest and RBS digital ad account in 2009 after a pitch. However, Glue will continue to work ...
Direct Line Group is searching for an agency to handle a new direct marketing account across its...the brand's direct marketing, which will include promotional activity and new brand partnerships ... activity. The review follows Amanda Walker's recent appointment as the marketing director across ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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