in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...
market share from rivals such as Ronseal. The move follows Akzo-Nobel's recent hiring of Glue Isobar to handle its digital creative account for its portfolio of DIY products including Cuprinol, Dulux, Polycell ...
The award is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies ... ." The trophy will be presented in Cannes to Bruce McColl, chief marketing officer at Mars, during the Film ...
Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital...in some markets, according to agency chief executive Matthew Charlton. Jinny Jung, marketing director ...
WCRS won the creative business after a competitive pitch against Leagas Delaney and the marketing ... the summer and will be supported by digital activity. Media planning will be handled by Engine's strategy ... and marketing at Safestore, said: "We saw an extremely strong set of pitch proposals, but the strategic rigour ...
digital display and TV-buying teams , promoting digital strategist Clive Record to the position of head ...
and digital activity will support the campaign. Alfie will also continue online with the launch of his very ... parents to buy Huggies. "The campaign will be delivered across varied marketing platforms ...
2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...
. The inspiration for the film was a clear brief from Cartier marketing director Corinne Delattre asking how can we ... Groupe's ZenithOptimedia. Production was by Quad, with post-production by Digital District ...
with Cheethambell JWT on its creative account. The brief includes digital and CRM activity for LighterLife as the brand looks to gain a foothold in the crowded weight-loss market against competitors such as Weight ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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