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DDB takes emotional approach for new VW Polo campaign

this weekend's airing of Britain s Got Talent and is supported by digital and cinema activity. The campaign ... warehouse, using the strapline "Tough. Beautiful. Polo." Rod McLeod, head of marketing at Volkswagen ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...

The AA calls £7 million advertising review

s marketing director, Michael Cutbill, was formerly the marketing director for financial services at Saga. ...

Hertz calls review of £10 million pan-Euro media

The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account in 2009 after a pitch against Manning Gottlieb and OMD International, which held the UK and European ...

Toyota launches YouTube car configurator

The video-based car configurator , which Saatchi Saatchi claims is the only one of its kind, is aimed at a new generation of digitally active customers preparing to buy their first car. It has been designed to tap into the "social shopping" habits of the Prius C's core demographic of city dwelling ...

Autoglass launches TV campaign pushing online booking

-house talent show. David Meliveo, marketing director at Autoglass, said: "Technology is transforming the way ...

Honda hands online relaunch brief to LBi

Honda has hired LBi to revamp its online activity across major markets in Europe....previously worked with Collective on its UK digital advertising. This relationship is expected to continue ...

Land Rover launches Discovery 4 spot

, which includes print and digital ads, aims to show that drivers of the Discovery 4 live more interesting ...

Nissan launches first short film

's efforts to ramp up its advertising in emerging markets. Last year, Bollywood fans were given ...

VCCP wins global McLaren ad brief

and marketing director at McLaren Automotive, said: "As our business operations mature, so must our brand. I am ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.