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Beiersdorf kicks off £110m pan-Euro media review

in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...

Luxottica holds pitch for global media account

It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...

Liam Gallagher's Pretty Green brand hires Holler

Holler will be responsible for expanding the brand by repositioning it in the market, with the aim of attracting new customers as well as retaining existing ones. The agency, which is part of Leo Burnett ... . Holler will lead below-the-line digital communications for the brand as well as deal with strategy ...

Warehouse begins advertising pitch

campaign, which featured high-end photography and short online films, ran across digital, outdoor and in ... considered it before. Warehouse hired Jennifer Roebuck, the former French Connection head of digital and e-commerce, as its marketing director in February. ...

Beckham's pants escape advertising ban

A digital poster ad featuring David Beckham in his underwear has been cleared by the Advertising

Kitcatt Nohr Digitas wins Puma Social

The agency won the account after a pitch and will develop a new social media content and engagement strategy for Puma Teamsport covering all of its digital platforms. Central to its digital ... and Syrup New York. Terence Parris, the head of marketing for Puma Teamsport, said: "We were really ...

Ted Baker launches pop-up customer illustration studio

Ted Baker, the high-street fashion retailer, is offering customers their own digital fashion.... The simple things done well". Ted Baker has been active in the digital space in the past. In November 2010 ...

Grazia releases bespoke edition to celebrate London Fashion Week

have with their audiences through Bauer's influential brands." Stephen Gater, consumer marketing ...

Sacoor Brothers appoints Now to first UK ad account

and Westfield Stratford City. Activity launching in April will focus around posters, digital, experiential ...

Lacoste snaps up MPG Media Contacts

excellent results." In 2009, Lacoste appointed digital agency Holler to create a microsite with animated ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.