29 May 2012
| by John Reynolds
, its sponsorship of London 2012 has not been without a hitch.
An Omega digital clock built ...
29 May 2012
| by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...Predictys specialises in digital data and campaign technology, and its database includes ...
with direct marketing services.
Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m) with gross assets of 3.09m ( 2.47m).
The investment is part of WPP's strategy to strengthen its digital ...
28 May 2012
| by Matthew Chapman
to embrace new audiences and prove its properties are aimed at everyone.
Cat Weaver, senior marketing ...
28 May 2012
| by Sarah Shearman
London and will run on the channel until mid-July.
Nick Rawlings, commercial and marketing director ...
24 May 2012
| by Katherine Levy
Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week.
Clifford will report to Rufus Olins, the chief executive of Newsworks ...
24 May 2012
| by John Tylee
:
Creative services
Direct marketing
Digital media
Events
PR ...
communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ...
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ...
24 May 2012
| by Ian Darby
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels.
For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
24 May 2012
| by Sara Kimberley
Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...
24 May 2012
| by Alasdair Reid
speculation that may drag stock markets into disrepute.
Last week, it was instructive, however, to discover ...
, still believes that Facebook will play a large part in its future marketing plans - and, indeed, the car ...
".
But there are those who believe GM is merely the first major advertiser (it has the US market's third-largest media ...
24 May 2012
text broadcasts on Ocean Outdoor's digital sites throughout the summer, so sports fans can be kept up ...
was handicapped by a stock market systems blip. Nasdaq OMX's chief executive, Bob Greifeld, said he ...