and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...
traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been ... , is not affected by the review. Last month, Mark Roberts, the head of customer marketing at Lloyds Banking Group, joined Laithwaites as its marketing director. Roberts replaced Georgina Hewitt, who left last year ...
Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process in January and spoke to up to 10 agencies including digital specialists and media agencies, before narrowing ... and are highly committed to stretching what s possible in digital which is absolutely in keeping with our ...
Weichselbaumer, relationship marketing manager at Ikea, said: "Decorating your home can be a lifelong journey. It ...
A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ... marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ... and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...
Boots, the high-street retailer, is reviewing its digital advertising arrangements....The company has approached UK digital agencies directly to invite them to compete for the business. Boots is understood to be looking for an agency to provide a unified digital strategy to bolster its share of the online health-and-beauty market. The retailer s relationship with its above ...
and Sophie Cornish, and wants to ramp up its marketing activity, increasing its adspend to more than 1 ... designers and manufacturers. Mark Hodson, the chief marketing officer of notonthehighstreet.com, said ...
TK Maxx has appointed Ogilvy & Mather to its digital advertising account....all TK Maxx's digital activity, encompassing online, social media and mobile work. O M has been tasked with creating digital advertising to amplify the brand's TV activity, which is expected to launch ... , but it is now handled in-house. TK Maxx has invested in a number of digital campaigns over the past couple ...
, and agencies with retail and fashion experience have been approached to work across advertising and digital ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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