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Plusnet airs light-hearted manifesto ad

London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...

EDF hires AKQA as lead digital agency

EDF Energy has appointed AKQA as its lead digital advertising agency....The shop, which won the account after a competitive pitch, will be responsible for both EDF's consumer and business digital activity. Archibald Ingall Stretton has been the incumbent on the digital ... to conclude in early summer. AKQA's appointment comes as EDF looks to ramp up its digital activity ...

Agencies line up for HTC social media account

of its website. Feedback will be used in digital banner advertising and could decide the future direction ...

TalkTalk seeks agency for YouView task

on its incumbent ad agency, CHI Partners coincides with news that Steve Conway, the marketing chief at Kelkoo, has been installed as the interim head of marketing at YouView. This follows the closure of YouView's marketing department last October. Adam Eve, which was appointed in late 2010, is expected ...

Npower kicks off £9 million creative and media review

Blue, which handles creative work, its media agency, Vizeum, and the digital shop LBi. The company ... advertising, direct marketing and online, in 2009 after a roster review. However, its recent work has mainly ... as the director of customer marketing, is handling the review. She joined npower with a mandate to "rebuild trust ...

RAC kicks off £7 million pitch

. The RAC moved its business into Rapier, which already handled the company s digital and direct marketing ...

EDF introduces new character as part of Feel Better Energy activity

. The production company was Somesuch and Co. EDF is currently reviewing its direct marketing business , while the result of its digital review is expected shortly. Follow Sarah Shearman on Twitter @Shearmans ...

BT Business appoints Now to ad account

information and communications technology market for small and medium-sized businesses, through advertising ... appointed to the 47m Vodafone business in August. Nick Ratcliffe, marketing director at BT Business ...

How adland is turning campaigns into content

've built called "Britain Loves". Welcome to the space where the modern commercial campaign meets digital ... in this on- demand digital landscape aren't those who are "the first to know", it's those who are the "first ... , but there are lots of re-branded PR and ad agencies calling themselves digital content agencies right now. Yet you ...

Huawei appoints BBH to its global advertising

BBH will work on an integrated campaign to launch two new products for the brand in two key markets ... on the UK, China, Japan, Europe and North American markets. Huawei is currently gearing up to roll out a UK marketing push for its consumer mobile and tablet products, as it seeks to establish itself ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.