Premier Inn picks MG OMD for media
17 May 2012 | by Maisie McCabe
Campbell Roalfe/Y R, its creative agency, is unaffected. Mark Fells, the marketing director for Premier ...
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TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
advertising, working across its global brand, local marketing, CRM and creative design. The network ...
Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
The board is currently drawing up a shortlist of agencies and networks to contest the account, which will span various markets including the UK. DDB Canada is the incumbent on the business. The agency s most recent campaign for the board used the line "Canada is" and focused on exploring ...
EasyJet pitch claim is a 'smear', Lord Bell says
10 May 2012 | by Jeremy Lee
. This related to Chime's 4.75 million acquisition of Gulliford Consulting, the marketing consultancy owned by the former Barclays marketer Simon Gulliford, which had been involved in running the easyJet pitch. Bell ...
CityJet hands £4m ad account to Beta
04 May 2012 | by Sara Kimberley
for CityJet, a subsidiary of Air France, will be rolled out in the summer across TV, digital and direct ... partner at Beta, said: "CityJet operate in the most competitive and exciting aviation market in the world ...
Specialist Holidays calls media review
26 Apr 2012 | by Nick Batten
Conrad, the media agency that specialises in the travel industry, has worked with SHG brands for more than four years. Agencies have been invited to pitch after a review of SHG's marketing strategy ... our marketing spend across all of our brands". Matthew Prior, the managing director at SHG, said ...
Brand USA features Johnny Cash's daughter in first global ads
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Brand USA, the marketing body for North America, is launching its first global campaign next month...The 'Land of dreams' campaign by JWT New York, features a TV ad supported by digital, outdoor ... ". A second wave of the campaign will go live in other markets, including Brazil and South Korea, later ... year, marking the first time the country had marketed itself in a single brand image . Jim Evans ...
Razorfish scoops Emirates social media business
19 Apr 2012 | by Anne Cassidy
its Facebook page as a marketing tool. Emirates recently launched a global TV campaign by its lead ...
The7stars scoops Travel Counsellors
12 Apr 2012 | by Nick Batten
The UK travel company's estimated 2 million media spend was previously managed by an internal team. The7stars has been appointed ahead of an advertising push behind the brand. Claire Flanagan, the marketing manager at Travel Counsellors, said: "This will be one of our most significant advertising ...
Just Go! Holidays hands £1.5m media account to Total Media
05 Apr 2012 | by Nick Batten
It is understood that Artavia was the incumbent agency on the account. Total Media will manage Just Go! Holidays' increasing media requirements in the highly competitive tour operator market. The independent media agency's strategy aims to broaden Just Go! Holidays' customer base, promoting the company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
