10 Nov 2011
| by Sheree Hellier, Institute of Direct and Digital Marketing
and Digital Marketing since we launched the first ever IDM Diploma in 1986. We may not be publishers, but our ...
with them.
It's the same with direct marketing, a profession that has been gathering, analysing ...
. Successful publishers are transforming their content creation approaches (think apps, think iPad). Digital ...
31 Jul 2008
| by Kate Nettleton
LONDON - What can other brands learn from Radiohead's innovative digital marketing techniques? Kate...and manipulation of their own music as a marketing technique. After their contract with EMI came to a close ...
-profile online marketing stunt by releasing their new album In Rainbows online and, amazingly, allowing customers ...
, the band generated a plethora of word-of-mouth marketing and created an image that Radiohead ...
17 Mar 2010
| by Peter Hay
Facebook is in danger of becoming a lightning rod for social media criticism, digital marketing
25 Jun 2010
| by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available...: who could possibly collect and share the kind of information that digital-direct marketing generates ...
.
TAKE-OUTS
- Digital has transformed direct marketing's nerdy secrets (testing, incentives, controls) into a fantastically powerful tool
- In digital-direct marketing, there are many more variables ...
08 Jun 2011
of a digital marketing campaign for the brand’s relaunch.
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
is the founder and managing director, Howard Scott is the digital marketing director and Mark Johnson ...
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ...
will benefit from digital technology and trends present and future.
Of course, we're really excited about ...
24 Mar 2010
| by Arun Sudhaman
Sudhaman finds out in the PRWeek/Diffusion Digital Integration Report....Findings from a landmark PRWeek survey of 128 clients, drawn from across in-house comms, marketing and digital departments, reveal exactly how organisations are grappling with the challenge of integrating social media into their existing operations. The Digital Integration Report should be required reading ...
25 Jun 2010
| by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...) at a business' heart.
So we say: "Death to digital, all hail marketing."
In the progressive ...
: "Death to digital, death to channel silos - and death to the marketing department? All hail the connected ...
We wondered what would happen if we banned people from talking about "digital", "social", "viral ...
24 Nov 2010
The Big Digital Debate pannel - Who is who
Sarah Power, marketing director, Burger King, UK and Eire
Dublin-born Sarah Power is a classically trained FMCG marketeer, who cut her teeth as retail ...
whilst at BT was taking to market a digital content micropayments service and given the much lower ...
18 Oct 2007
| by Vox pop
on October 17 but is the public prepared for the digital switchover? Here you can see a short video on what...Digital UK, the body established by the government to deliver the digital switchover, said ...
of five BBC digital terrestrial channels. On November 14, all of the remaining analogue channels will be switched off, leaving space for 20 Freeview channels. Nine out of 10 households in Whitehaven had digital ...
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