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Digital marketing: Fee or free?

09 May 2007 | by Amanda Nottage

number of mobile marketing campaigns aimed at learning more about its listeners. It has worked ... and downloads. As Dan Duncombe, head of digital media at EMI's Parlophone label, says: 'Our business is based ... revenue through mobiles. Having experimented with mobile marketing early on, EMI is profiting from a more ...

Digital marketing growth faces slowdown

22 Sep 2006 | by Larissa Bannister

increasing losses in core North American markets. The growth of online advertising and agencies should ...

Digital brief: DfT launches digital marketing drive

12 Dec 2007

The Department for Transport has launched a digital marketing drive aimed at combating drink

Digital Marketing Group expands with acquisitions

26 Jan 2007 | by James Livesley

Digital Marketing Group, the owner of marketing firms Dig for Fire and HSM, has acquired digital...and Jamie Riddell, is primarily a digital direct marketing agency and has offices in Ipswich, London ... engine marketing, customer relationship marketing and digital direct marketing consulting. Unaudited ... , such as digital interactive agency Inbox and direct marketing specialists Dig for Fire. ...

Digital Marketing Report: The vital statistics

09 May 2007

of the mobile marketing industry - a fast-growing sector of digital marketing....and the medium's UK audience. DIGITAL MARKETING AGENCY OF 2006 - AKQA AKQA set itself apart last year, adding ... ,500,000 Source: Marketing Digital Leagues 2006 MOBILE TRAFFIC BY CONTENT TYPE (%) 1 Communities ... attracted the attentions of General Atlantic LLC, which has acquired a majority stake in the digital agency ...

Digital marketing: Manual - Where are all the digital marketers?

23 Aug 2006

There are few marketers who aren't embracing digital strategies. But before you get carried away ... talent available to digital agencies and that, despite the swell of interest in digital marketing ... of digital. This hiatus is not helped by the fact that those marketers at the most senior levels did not grow ...

Digital marketing: Manual - Explore the online options

23 Aug 2006 | by Deborah Bonello

The increase in broadband penetration has provided a wealth of digital marketing opportunities....Digital marketing can be intimidating. If you are used to employing the stock media of TV, radio ... set to overtake national newspapers' share of advertising revenue this year. Digital marketing is a ... into sales. In this way, digital marketing offers you the opportunity to have a conversation with people ...

Langdon's Digital Marketing Group buys Cheeze agency

26 Jan 2007 | by by Mark Banham

LONDON - Digital Marketing Group, the company headed up by former chairman of Euro RSCG London Ben...it already owns Dig for Fire and HSM. Langdon, chief executive of Digital Marketing Group, said: We ... Marketing Group. With these acquisitions, we have expanded our integrated digital marketing platform quicker than forecast. We are now able to offer digital marketing, digital media, direct marketing and data ...

Blockbuster makes digital marketing agency appointment

26 Feb 2004 | by Jules Grant,

LONDON - Blockbuster has appointed Agency Republic as its digital marketing agency following a...of an online marketing strategy and the ongoing delivery of customer traffic to the Blockbuster website . Sarah Baxter, marketing director for Blockbuster, said: "The appointment of Agency Republic is the next step towards extending our core proposition online and allows us to benefit from specialist digital ...

CheezeDMG to handle digital marketing for Tiger.co.uk

27 Jul 2009 | by Jacquie Bowser

LONDON - Telephone quote service Call Connection has awarded the digital marketing business for its...more prominence, we're ready to ramp up our digital marketing activity. "CheezeDMG's direct response ... and increase traffic to the site, driving quotes and sales. Jo Buck, Call Connection's marketing manager ... and competitive market, so it's great that we can help launch the new Tiger.co.uk brand in this marketplace. "We ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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