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partnerships between their corporate reputation and so-called good causes. Cause-related marketing ... first started as a marketing initiative but now is in its seventh year and is very much a corporate ... of corporate marketing for mental health charity MIND says that while companies are happy to make corporate ...
check on the gradual 1990s slide into commercialism by British television before the digital revolution...This week will stick in my mind as one of those rare occasions when it was possible to take a rain check on the gradual 1990s slide into commercialism by British television before the digital revolution really strikes home. I spent an enlightening day shuttling between the grey Independent ...
. Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than.... Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than ... partners. Calvert recommends searching for agencies that are members of the Direct Marketing ... to do. David Walsh, managing director of Golley Slater Telephone Marketing, part of the group ...
surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association...Merrydown has teamed up with the campaigning group Surfers Against Sewage (SAS) to sponsor its surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association with the competition which runs until the end of November at beaches across Britain. ...
there was still a market for a magazine targeting young men on the back of the success of films such as Lord
in the German business market. The agency, which competed with five other firms for the 12 month contract, will promote Texas Instruments calculators, printers, electronic diaries and personal digital assistants ... Costume jewellery marketing firm Cabouchon has hired Cornerstone Communications to run its media ...
BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission of how marketing ...
-based marketing tools, says Andrew Smith, group account director at A Plus. It s on everyone s checklists when ... too syndrome. Once one company started using CD-ROM multimedia for marketing, suddenly they all wanted a share of the scene. Philips, Nokia and Ericsson have all produced electronic marketing ...
TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...
. BBC Breakfast News, GMTV and Radio 1 s Digital Update picked up the story. Games sales ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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