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FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing

of relief operations, such as sharing transport. Kim Tomkins, marketing manager at FT Information ... problems such as performance and security. Jonathan Shepherd, marketing director of press ... technology and services as simply broadening the market his company reaches. PA supplies and manages ...

MEDIA BRIEFS: Ministry's Digital Radio nets Ibiza show

Ministry of Sound Digital Radio is broadcasting a daily live show from Ibiza until the end of September. It is on air from midnight simultaneously via ISDN on Liverpool's Juice FM and Surf FM in Brighton and the programme is available for international syndication. There is also a weekly, two ...

ANALYSIS: Forum marketers reap benefits of PR in the mix

As the UK's leading marketers gathered for their annual seafaring jolly last week, PRWeek sent...If Naomi Klein or her anti-brand acolytes wanted to rid the world of the UK's marketing bosses then P O's Oriana would have been the perfect target last week. Over 300 marketing bosses from some of the UK's biggest companies spent two days networking and addressing pressing issues in the marketing ...

EDITORIAL - PRWeek rewards a healthy market

For outsiders looking to combat the impression of malaise created by the FT spat, this week's PRWeek Awards provide a welcome sign of an industry in continuing good health. The sheer breadth of quality on display at the ceremony on Wednesday trumps those who doubt the industry's ongoing vitality....

STOP PRESS: Single Market Events launches new event

SERVICES: Single Market Events has launched RSVP, an event aimed at providing PR agencies with access to more than 100 suppliers of launch and event services. The event will take place at the London Business Design Centre on 13-14 February 2002. ...

STOP PRESS: Errors on Caspian Publishing and Wiggmoore Marketing Communications

(PRWeek, 23 November) was Wiggmoore Marketing Communications, and not Meteorite Communications. ...

CAMPAIGNS: Event PR - Market Tiers 4DC tunes in to auto show

Client: Society of Motor Manufacturers and Traders PR Team: Market Tiers 4DC ... ,000 attendees. Market Tiers 4DC was used to secure radio coverage. Objectives To raise the event ... prior, during and after the exhibition. At the start of October, Market Tiers 4DC put out a press ...

Campaign: Rugby roadshow capitalises on Cup win - Sports Marketing

FOCUS: YOUTH MARKETING - Dipping into the fountain of youth - Feel out of touch with the young

as head of marketing, says Robert Phillips, managing director of Jackie Cooper PR....as head of marketing, says Robert Phillips, managing director of Jackie Cooper PR. He is cynical ... years ago everyone decided that they needed youth marketing - it became a buzz word. Partly out ... dedicated youth marketing division. We argue that the youth market is just another strata ...

PLATFORM: Time to make an exhibition of ourselves - Exhibitions should be a golden marketing

Exhibitions are marketing temples of innovation, packed with PR opportunities. Or they should be...Exhibitions are marketing temples of innovation, packed with PR opportunities. Or they should be. All too often they are tired annual roll-outs of standard products, interesting to only the most ... for taking exhibition space leads to a massive waste of one of the most interactive marketing methods ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.