28 Jul 2008
| by Ben Bold
LONDON - Digital Marketing Group has poached Guy Harris, DMS managing director, to take on the role...the group's outbound telemarketing, digital and data specialist HSM and digital creative agency Hyperlaunch. Harris has a solid background in marketing and driving new business. His career has seen him work at agencies including Euro RSCG, Brann and Ogilvy Mather and Lowe Direct in New York. Ben Langdon, Digital ...
09 Jul 2007
| by Maria Esposito
LONDON - Creative agency Proximity London has boosted its digital marketing team with five new...to Proximity London s head of digital Mark Iremonger, Klippel will be responsible for driving the agency s technical innovation. At TwentySix and Ai London, Klippel expanded the digital presence of brands ...
and offline planning disciplines across traditional and digital media. He will be a senior member ...
16 Feb 2007
| by by Daniel Farey-Jones
Digital and fellow Digital Marketing Group companies HSM and Cheeze....by Cheeze, which was bought by Digital Marketing Group in January. Inbox and HSM were bought by DMG in October along with marketing agency Dig For Fire. Laith Clark, client services director at Inbox Digital, said: By working with our new sister agencies we ve brought to bear the power of the Digital Marketing ...
16 Nov 2009
| by SpeakersChannel.tv
Marketing directors from brands such as Durex and lastminute.com are featured in these video...Marketing's Youth conference is a big hit every year so we took a film crew down to capture some of the most interesting insights from the day. The resultant video offers presentation excerpts and backstage ...
market. You can view the full video with some slides by clicking here . ...
19 Aug 2008
| by Alison Donnelly
LONDON - Land Rover is putting direct and digital marketing at the heart of a campaign to promote.... Using both direct and digital media, the campaign seeks to target male drivers with significant ...
and show its luxury interior. A series of digital ads, created by Wunderman and RKCR/Y R, will also ...
27 Jul 2010
| by Jacob Mathias
Digital marketing agency Rippleffect has won a three-way pitch to develop a "love the races...competitions."
Rippleffect has developed digital sports content and campaigns for Arsenal and Everton ...
to get under the skin of horseracing through the website and complementary digital channels used ...
25 Jun 2010
| by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available...: who could possibly collect and share the kind of information that digital-direct marketing generates ...
.
TAKE-OUTS
- Digital has transformed direct marketing's nerdy secrets (testing, incentives, controls) into a fantastically powerful tool
- In digital-direct marketing, there are many more variables ...
12 Apr 2007
| by Joanne Payne
£10m creative, direct and digital marketing account....Bank of Scotland owns Green Flag, which was founded in 1971. The AA is the market leader ...
handles media duties and Shop will be working in conjunction with them in Green Flag s next marketing push, which will be handled by its marketing director Hilary Williams. ...
08 Jun 2011
of a digital marketing campaign for the brand’s relaunch.
07 Feb 2012
| by Sarah Shearman
Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its...The Nichols-owned soft-drinks brand is plotting a major digital push this year, targeting ...
agency Lean Mean Fighting Machine to handle the digital strategy and creative.
Vimto plans ...
digital activity. ...