Digital marketing communication
01 Jan 2000 | by J Deighton, T P Barwise
Three distinctive new properties of digital communication are defined and investigated. A paper by J Deighton, T P Barwise, London Busines School
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Digital marketing: Fee or free?
09 May 2007 | by Amanda Nottage
EMI is trialling a raft of mobile initiatives to discover what consumers will pay for and when it makes sense to give away content.
Langdon to launch Digital Marketing
13 Oct 2006 | by Darren Davidson
The former Euro RSCG chairman and chief executive Ben Langdon is set make a return to the communications industry with the launch of an integrated digital marketing operation.
Digital marketing growth faces slowdown
22 Sep 2006 | by Larissa Bannister
After almost constant announcements of new advertising launches from the internet giants, this week's profit warning from Yahoo! seems like an anomaly.
CAREERS: Movers - Digital Marketing Direct
23 Jan 2003
Michelle Leyton has been hired by Digital Marketing Direct as business development executive to support the company's new business efforts in 2003. She will be responsible for lead generation and managing communications with clients. Leyton joins from Sovereign Publications where she worked in sales.
Levi's launches digital marketing push
06 Feb 2002 | by Claire Billings,
LONDON - Levi Strauss Europe has unveiled plans for a digital advertising campaign to support the launch of its new range of Engineered Jeans across Europe.
Digital brief: DfT launches digital marketing drive
12 Dec 2007
The Department for Transport has launched a digital marketing drive aimed at combating drink-driving in the run-up to Christmas. The campaign has been devised by Leo Burnett and Weapon7.
Trinity Mirror digital marketing director made redundant
20 Jul 2011 | by Oliver Luft
Trinity Mirror digital marketing director Paul Hood is to leave the company after four years, as the newspaper undergoes a fresh restructure of its digital operations.
Andrew Walmsley on Digital: Marketing's new mindset
25 May 2011 | by Andrew Walmsley
Brand marketers can now analyse campaigns in real time, but they need more than logic to succeed.
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- Senior Digital Team Sue Frost Recruitment up to £70k plus benefits, London
- Digital Designer Sue Frost Recruitment around £45k, London
- UK Marketing Manager -Top 5 Global Hosting Brand Recruitment Revolution Salary dependent on expertise, Southampton, Hampshire
- Head of Communications Blue Skies Marketing Recruitment £55000 to £65000 per annum, Bedfordshire
- Senior Digital Designer - top communications agency - £40/55k Digital Gurus £40000 - £55000 per annum, London
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
