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Interactive Avenues ties up with Efficient Frontier

's technology that helps clients maximize returns on their search marketing spend....Efficient Frontier provides search engine marketing technology and services. It is headquartered ... over, Search Engine Marketing continues to be a highly productive direct marketing channel ... with a market leader in India will provide us an opportunity to broaden and deepen our reach in one ...

Tequila\India appoints John Mathew as managing director

\India in 2006 and a year later moved to Tequila\, the group's marketing services arm, as executive creative ... in retail, activation, digital and brand design, spanning all aspects of below-the-line consumer engagement ...

McCann to bring TAG to India

including digital, retail, design,web design, game design, brand planning and media to come up ... prestigious name to the Indian market which brings up to the minute world class strategic communication ...

Tete-a-tete at Cannes with Sir Martin Sorrell

of price increases. For example, the US car market has shrunk from 16 or 17m units to 13m units. So we ... . Twenty five percent of our business is digital. It's a bit like China and India. If the world economy ... , not just in the financial markets but in the real markets. With people I spoke to in Cannes, there's a very ...

BBDO India appoints Ranjeev Vij as VP, Delhi

Airtel, General Motors, Sony (CTV, Digital Cameras, Digital Camcorders, Digital Media, Car Audios ...

Wunderman India hires Leroy Alvares as president

of the direct as well as digital practice will be essential in driving that future for Wunderman." For more ...

Sumantra Dutta returns to STAR

In this newly created position, he would be responsible for STAR's business in these three markets and would be based out of Dubai. He will be reporting to Laureen Ong, COO, STAR and will officially take up ... STAR India's advertising sales and marketing teams as executive vice president, ad sales and marketing ...

Ogilvy hosts Portfolio Night in Mumbai

be adapted for interactive and digital media, which I thought was a very valid suggestion. Astha Ahuja (23 ...

Miller appointed chief creative officer of JWT Delhi

and increased market share. That will be his primary focus. His diverse experience will bring a new sensibility to our creative work." Michael Maedel, president of JWT Asia-Pac, said, "India is an important market ...

Lowe Lintas to start operations in South India

Sujit Nair, president, will oversee operations in Kerala and look after the businesses in that market. Lowe Lintas will start its south Indian operations with Mayden Pharma as its first client who ... brands targeting the national and international markets, it is an opportunity for us to offer our ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.