CAREERS: Movers - Digital Marketing Direct
23 Jan 2003
Michelle Leyton has been hired by Digital Marketing Direct as business development executive
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Digital marketing: Fee or free?
09 May 2007 | by Amanda Nottage
number of mobile marketing campaigns aimed at learning more about its listeners. It has worked ... and downloads. As Dan Duncombe, head of digital media at EMI's Parlophone label, says: 'Our business is based ... revenue through mobiles. Having experimented with mobile marketing early on, EMI is profiting from a more ...
Digital brief: DfT launches digital marketing drive
12 Dec 2007
The Department for Transport has launched a digital marketing drive aimed at combating drink
Digital Marketing Report: The vital statistics
09 May 2007
of the mobile marketing industry - a fast-growing sector of digital marketing....and the medium's UK audience. DIGITAL MARKETING AGENCY OF 2006 - AKQA AKQA set itself apart last year, adding ... ,500,000 Source: Marketing Digital Leagues 2006 MOBILE TRAFFIC BY CONTENT TYPE (%) 1 Communities ... attracted the attentions of General Atlantic LLC, which has acquired a majority stake in the digital agency ...
Digital marketing: Manual - The vital statistics
23 Aug 2006
The confidence marketers have in any marketing discipline is reflected in the proportion of spend...digital marketing strategy, including a breakdown of spend by industry, medium and ad category, plus ... Source: Marketing Digital Leagues 2005 TOP FIVE DIGITAL AGENCIES BY TURNOVER Agency ... Modem Media (incl. Digitas) 10,890,000 4,698,099 132 Source: Marketing Digital Leagues 2005 ...
Digital marketing: Manual - Where are all the digital marketers?
23 Aug 2006
There are few marketers who aren't embracing digital strategies. But before you get carried away ... talent available to digital agencies and that, despite the swell of interest in digital marketing ... of digital. This hiatus is not helped by the fact that those marketers at the most senior levels did not grow ...
Digital marketing: Manual - Explore the online options
23 Aug 2006 | by Deborah Bonello
The increase in broadband penetration has provided a wealth of digital marketing opportunities....Digital marketing can be intimidating. If you are used to employing the stock media of TV, radio ... set to overtake national newspapers' share of advertising revenue this year. Digital marketing is a ... into sales. In this way, digital marketing offers you the opportunity to have a conversation with people ...
Colgate tests impact of digital marketing activity
26 May 2004 | by Mark Sweney
Colgate-Palmolive is to run the biggest UK test of digital marketing with a view to substituting...the launch of its Total Advanced Fresh toothpaste. The project, conducted by Market Evolution, will test the relative effectiveness of adding online executions into the overall marketing mix by measuring ... Digital and the Internet Advertising Bureau. Colgate is backing the activity with a £4m integrated ...
Digital Mobile: Marketing's ugly duckling
11 Oct 2006
Of all marketing channels, SMS is perhaps the most intrusive. So, how can advertisers ensure...MMS, which includes colour and images - were once heralded as a marketer's dream, offering the chance ... has never really taken off as a marketing tool. Mobile agencies are still keen to stress ... marketing channel - there are more devices than people in the UK. Yet advertiser enthusiasm remains lacking ...
Digital brief: Fortnum & Mason expands its digital marketing
28 Nov 2007
Fortnum & Mason, the upmarket grocer, is expanding its digital marketing with the appointment
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
