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Digital direct: The tools are there to deliver what our customers want

21 Apr 2004 | by Gavin Sinden, managing director of Digital Marketing Direct

Digital direct marketing can be the most powerful form of commercial communication in the media mix...increases and marketers realise the real value is in getting the detail and integration of strategy ... advantages that digital technology offers, particularly in terms of cost and immediacy, will transform ROI ...

Digital Marketing

03 Dec 2008

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OPINION: Viral seeding requires a careful approach

03 Apr 2002 | by JUSTIN KIRBY, managing director of digital marketing agency DMC

If brands are to fully benefit from viral marketing, they must combine gripping creative...Microsoft's recent digital-before-TV release of its Xbox ad demonstrated that viral marketing ... , make sure you get quantitative as well as qualitative data. Viral marketing may not be the digital ... content and clever seeding. And there is now tracking data available about viral marketing that dispels a ...

Back to basics

10 Nov 2011 | by Sheree Hellier, Institute of Direct and Digital Marketing

and Digital Marketing since we launched the first ever IDM Diploma in 1986. We may not be publishers, but our ... with them. It's the same with direct marketing, a profession that has been gathering, analysing ... . Successful publishers are transforming their content creation approaches (think apps, think iPad). Digital ...

OPINION: An intranet can boost your bottom line

18 Sep 2002 | by PAUL GOATER, chief executive at digital marketing agency Elateral

actually help you drive sales and boost the marketing of your business, according to Elateral's Paul Goater..... Unfortunately, these highly flexible and adaptive sales skills are usually supported by generic marketing ... is at hand through an intranet-based tool that delivers customisable sales and marketing materials, ranging from product brochures and success stories to market documentation, corporate stationery and business ...

NEW SITE REVIEW: ValueClick Europe's Carl White believes Coca-Cola's revamped web site has too many corporate elements to fully engage its youth target with its brand

03 Jul 2002 | by CARL WHITE, managing director of digital marketing company ValueClick Europe

Coca-Cola has just overhauled its web site to increase its appeal to the youth market. But after...football game, which is entertaining. But a viral marketing opportunity has been missed by not making ... to the site directly. If it is designed to showcase Coca-Cola marketing initiatives to young people ... -drink brands have a presence on the web aimed at the youth market. Effective sites get the tone right ...

Sector checker: Odeon's revamped site could do more to engage visitors

20 Jul 2006 | by Katy Adelson, digital marketing manager at MSN UK

is available. The marketer in me wants many more options to promote my film as this gives me fairly limited ... excited to see an offer to sign up to the X-Men III: The Last Stand Podcast Special - the most digital ... . As a marketer, I wouldn't pick this web site for my promotions yet. It's early days for Empire ...

SECTOR CHECKER: Ifyouski.com has a lot to offer winter sports fans

01 Feb 2003 | by CARL WHITE, European managing director of digital marketing firm ValueClick

from it. It focuses on its target market well and is packed with good content. And as part ... . Perhaps it misses an opportunity to draw in those beyond its target market here, as it's important ... .com had a 14.5 per cent market share of visits to snow sports sites and a 16.5 per cent share of page ...

NEW SITE REVIEW: ValueClick Europe's Carl White finds the Manpower site a useful introduction to the recruitment specialist, but it lacks interactivity

31 Jul 2002 | by CARL WHITE, managing director of digital marketing specialist ValueClick Europe

vacancies arise. Workthing.co.uk pitches itself at the higher end of the market and offers a vast ...

Sector checker: Butlins succeeds by putting booking in its proper place

14 Mar 2005 | by Amanda Anthony, digital marketing manager at MSN UK

(%) market share) 1 www.centerparcs.com 38.78 3.02 2 www.hoseasons.co.uk 20.89 5.96 3 www ... PAGES BOOKMARKS (% relative (%) market share) 1 www.butlinsonline.co.uk 30.63 2.41 2 www ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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