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Colgate-Palmolive is to run the biggest UK test of digital marketing with a view to substituting...the launch of its Total Advanced Fresh toothpaste. The project, conducted by Market Evolution, will test the relative effectiveness of adding online executions into the overall marketing mix by measuring ... Digital and the Internet Advertising Bureau. Colgate is backing the activity with a £4m integrated ...
, to its top global digital marketing role....Laviz replaces Lucas Watson as marketing director, digital brand-building strategy and global e ... in 2005, overseeing its "Have a happy period" campaign. Watson is moving to a marketing director role ... in the role, the FMCG giant increased its investment in digital. Last year it rejuvenated its Old Spice brand ...
contributing in SpeakersChannel.tv's latest video on digital marketing....The video offers insights into how marketers can generate maximum returns using channels such as social media, email, search and mobile. SpeakersChannel.tv videos feature conference presentation excerpts and backstage speaker interviews covering a range of topics. Watch the video now . ...
LONDON - GlaxoSmithKline (GSK) is embarking on a three year digital marketing strategy to promote...the web. It is understood that the digital strategy will focus on providing dental advice to consumers with sensitive teeth. Tribal DDB declined to comment. GSK is stepping up its digital marketing activity for its ... expanded its global digital roster, with the appointment of Worth to ramp up Lucozade s ecommerce offering ...
Digital Marketing Group, the AIM-listed digital communications business, has posted its first pre...force, which now stands around 530. It has also acquired the digital and mobile creative business 20 ... operating unit. Langdon said: "Our combination of technology, marketing and data skills means that we're incredibly well placed to take advantage of the upturn in consumer marketing spend." A broker for DMG said ...
Butcher's Pet Care is adding digital marketing to its communications mix with a campaign to promote
digital innovations from around the world....by Oystercatchers, a marketing practice that advises clients on how to maximise their marketing spend both ...
Lloydspharmacy is rolling out its first heavyweight digital marketing campaign..... The website launch will be supported by a digital and print ad campaign. ...
Ogilvy One launches a new viral digital marketing campaign this week for Friskies Pet Care...Ogilvy One launches a new viral digital marketing campaign this week for Friskies Pet Care, marking the creation of a viral marketing unit within the agency. Five new staff have also been ... marketing strategies have never translated well to the internet, Owrid said. Broadcasting is costly ...
LONDON - Pepsi is talking to digital agencies as it looks to re-evaluate its digital marketing...online campaign work. The initial briefs will concentrate on youth marketing and will focus on how its digital strategy can be better used to target the youth market. In the UK, the company does not have a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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