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Digital marketing growth faces slowdown

increasing losses in core North American markets. The growth of online advertising and agencies should ...

Churchill calls pitch for digital marketing account

LONDON - Churchill Insurance is on the hunt for an agency to handle its digital marketing account....running a pitch process for marketing agencies." ...

CheezeDMG to handle digital marketing for Tiger.co.uk

LONDON - Telephone quote service Call Connection has awarded the digital marketing business for its...more prominence, we're ready to ramp up our digital marketing activity. "CheezeDMG's direct response ... and increase traffic to the site, driving quotes and sales. Jo Buck, Call Connection's marketing manager ... and competitive market, so it's great that we can help launch the new Tiger.co.uk brand in this marketplace. "We ...

Digital marketing innovations from around the world

by texting a giant vending machine or follow it as a compass to find an ATM machine are among the digital...of the possible models that be built. The Digital Box system launched last Autumn. Link This monthly report is compiled by Oystercatchers, a marketing practice that advises clients on how to maximize their marketing ...

Capital One ditches Zed for digital marketing push

LONDON - Capital One has ditched its direct mail model to make digital a key part of its marketing...back on direct in favour of digital marketing. It is making paid search a priority, moving its online ... already handles Capital One's offline media planning and buying. Justin Basini, head of brand marketing, Capital One said: This decision follows a review of our digital media model. We are looking forward ...

Abbey allocates £7m digital marketing task to Grand Union

LONDON - Abbey has appointed Grand Union to handle its £7m digital marketing business after a...of digital marketing as part of a shift to product-led advertising. Abbey is also expected to review its direct-marketing business, currently held by Tequila, in the near future. The bank will start rolling ... The agency won the brief from incumbent Tequila\London in the first step of a broader marketing ...

Digital Marketing Group posts its first pre-tax loss

Digital Marketing Group, the AIM-listed digital communications business, has posted its first pre...force, which now stands around 530. It has also acquired the digital and mobile creative business 20 ... operating unit. Langdon said: "Our combination of technology, marketing and data skills means that we're incredibly well placed to take advantage of the upturn in consumer marketing spend." A broker for DMG said ...

Direct News brief: Ocean Finance appoints digital marketing agency

Ocean Finance has appointed digital marketing agency TBG London to handle its online creative

Churchill reviews digital business

LONDON - Churchill is reviewing its digital marketing arrangements as it looks to extend its ad.... It is understood to want a digital agency to translate the resulting contemporary look and Challenge Churchill ... month Churchill ran a viral campaign using a game called Elf attack, created by Inbox Digital. The game ...

The Week: City News - DMG buys digital agencies

Ben Langdon's Digital Marketing Group has bought two digital agencies for a combined £12.1 million....The group will pay a maximum of £8.6 million for Graphico New Media, a digital and mobile marketing agency, split into £4 million cash, and up to £3.1 million shares and £1.5 million loan notes ... the acquisitions of the digital DM agency Cheeze and the technology company Alphanumeric in January for around £24 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.