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Brand marketers can now analyse campaigns in real time, but they need more than logic to succeed....with weary resignation that she would almost certainly end up in marketing. Oh ha-ha, you think - a cheap shot at our dignified profession. But is Lola's dad right, or is his an outdated view? Marketing ... activity. Digital has given them the capacity to behaviourally target their ads, deliver personalised ...
contributing in SpeakersChannel.tv's latest video on digital marketing....The video offers insights into how marketers can generate maximum returns using channels such as social media, email, search and mobile. SpeakersChannel.tv videos feature conference presentation excerpts and backstage speaker interviews covering a range of topics. Watch the video now . ...
LONDON - Grand Union has picked up the digital advertising and email marketing account for Paradise...poker players. The campaign will break in August. The online poker market has grown by 116 ...
LONDON - Volkswagen has overhauled its UK digital marketing schedule to focus on its revamped web...It is rolling out a heavyweight campaign based on the premise that it has put as much effort into creating its website as its cars. The work, created by Tribal DDB, incorporates a short film showcasing the creation of the site, positioned as a state-of-the-art online showroom for potential customers (Marketing ...
LONDON - Audi is supporting the launch of its latest A4 model with its biggest digital marketing...a range of wireless devices. The car maker has invested heavily in digital marketing over the past ... to showcase the high standard of its upcoming cars. It previously ran a digital drive emphasising the design ...
Rivalry with Coke has taken a back seat as PepsiCo focuses on the next big thing in digital...technology social media and community-based marketing, mobile marketing, location-based technology, digital ... all its existing marketing platforms and structures to make way for a predominantly digital strategy ... up structurally for digital marketing 'Structurally, it is key to have digital running across ...
Soup its digital marketing account....The agency picked up the business after a pitch against undisclosed agencies, which was handled by the Haystack Group. Soup will now work with BMI to develop the online brand positioning and digital content strategy as well as consulting on the company s communications requirements across all relevant channels ...
LONDON - Toy retailer The Entertainer has appointed SmartFocus Digital to improve its digital...understands the importance of a cohesive marketing strategy, and the power of digital communication. We ... .com and The Gadgetshop.com. The SmartMarketer software will be employed to improve the toy retailer's email and digital marketing capability by allowing a single newsletter to serve different customers by personalising ...
Philips is embarking on a multimillion-pound digital marketing drive to promote a moisturising...Gary Raucher, head of marketing communications at Philips. Last year, the company launched a major global digital campaign in which it created a network of community websites and forged partnerships ...
LONDON - Avis, the car-rental giant, is overhauling its digital marketing strategy...that while the company had used digital specialists in different markets for specialist projects, such as search-engine marketing, it had never run such a large-scale, multi-market digital campaign ... The increased focus on digital activity is the latest step in a wide-ranging recovery programme ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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