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Parker Pens launched a limited edition Snake fountain pen in March this year and the company invited several PR consultancies to devise a novel way of promoting it. Charles Barker won the pitch with its suggestion to link up with Unicef to raise funds for its literacy progamme.
has recruited Russell Hirst as its new viral marketing specialist, as part of its move to create a stand-alone digital service. Its digital offering will include online reputation management, digital branding and blogging. Hirst has been working as a digital marketing consultant since selling his online ...
Gas, its new gas marketing company....Energy giant British Petroleum has handed Grayling the task of handling PR for the launch of BP Gas, its new gas marketing company. Two other agencies pitched for the business which ... launched on 1 August, the new company will market gas to industrial, commercial, power generation ...
supplier to London. With de-regulation opening up the gas and electricity markets and the prospect...Recent research by London Electricity (LE) revealed low awareness among customers of its role as a supplier to London. With de-regulation opening up the gas and electricity markets and the prospect of competition from up to 20 new companies, LE needed to raise its profile. In order ...
to help centralise marcoms. She now oversees a £10m-plus budget and 50 marketing and PR staff ... 1988: Head of marketing and business development, BAA 2000: Business development manager, British Airways Airmiles 2001: Marketing and communications director, Jigsaw Day Nurseries 2002 ...
Xerox has promoted Mel Foster to the post of marketing communications director for Europe...Xerox has promoted Mel Foster to the post of marketing communications director for Europe, the Middle East and Africa (EMEA). Foster was previously marketing director for Xerox s small ... last month to become marketing director for EMEA industries. Foster will oversee PR ...
? Or is it because the Irish market has a unique propensity to be talked about? These were the key topics ... . Significantly, Northern Ireland was regarded by delegates as aimply another external market, and part of ... at the Bank of Ireland; Jeremy Crisp, marketing manager at Nestle; Barney Whelan, PR manager for electricity ...
of the companies from whom they purchase goods and services. Diane VandenBurg, director of marketing at Countrywide Porter Novelli, says the growth of this social marketing concept is very helpful for PR. The whole essence of social marketing is how you communicate with stakeholders who, in PR, are the first ...
The forthcoming deregulation of the gas market means plenty of opportunities for public relations...The forthcoming deregulation of the gas market means plenty of opportunities for public relations firms as 15 companies battle for their share of the market Half a million households ... test run for deregulation of the gas market in the rest of the country. Not surprisingly ...
as marketing manager....as marketing manager. Greenwood will be responsible for managing media and all public relations ... managers. She reports to director of corporate relations Mike Keohane, who oversees marketing ... . Keohane joined the water company two years ago to head up a 26-strong marketing team. Citigate ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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