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Digital upgrades public relations

US computer firm Digital Equipment Corporation has appointed Martin Brophy as its first director...Digital s marketing and PR in the region, Digital s largest market outside the US. He has already ... . Brophy s appointment is the latest move in Digital s attempts to step up its marketing ... US computer firm Digital Equipment Corporation has appointed Martin Brophy as its first director ...

NEWS: Maverick Media goes digital with Fodor Wylie

market with the latest thing in hi-tech publicity - the digital press kit....Multimedia production company Maverick Media has hired Fodor Wyllie to lead its assault on the PR market with the latest thing in hi-tech publicity - the digital press kit. Maverick, a subsidiary of post-production facilities company TSI, was set up by producer Will Jeffrey last month ...

Jacobson joins Digital’s board

Digital Equipment Company, the US-owned computer giant, has appointed Simon Jacobson as its first...Digital Equipment Company, the US-owned computer giant, has appointed Simon Jacobson as its ... , will be responsible for all aspects of Digital s external and internal communications in the UK and Ireland. These include corporate advertising and direct marketing campaigns as well as press relations and other ...

NEWS: ICL Fujitsu poaches Grindal from Digital

poached Digital Equipment Company s PR manager Judith Grindal to head its public relations activities...Goldsworthy, Digital s European director of marketing services, said that the post would probably be filled ... , has poached Digital Equipment Company s PR manager Judith Grindal to head its public relations activities in Europe. Grindal, who leaves Digital at the end of this week, joins the new firm on 1 ...

Kinross and Render tunes into Pace Micro’s digital launch

. The appointment comes ahead of the UK launch of digital television in April 1998. Pace is one of the launch partners for BSkyB s UK digital service and has digital partnerships in markets including Italy ... in the City since floating last year due to slow sales of digital boxes in markets outside the UK ...

CAMPAIGNS: Launching Lara as a market icon - Product Launch

. Its heroine, Lara Croft, was the first-ever digital sex symbol, an unfeasibly busty gun-toting cyber.... Its heroine, Lara Croft, was the first-ever digital sex symbol, an unfeasibly busty gun-toting cyber ... s distributors, Eidos Interactive, hired Herald Communications to help launch her onto the market ... . Tactics The Tomb Raider account was Herald s first venture into the computer games market. When ...

FOCUS: PHOTO LIBRARIES - News images in an instant/Photography has entered the digital age

through dusty archives. Images are available on screen at the touch of a button, thanks to digital...to take a piece of the digital media action. Corbis Corporation s raison d etre is the digital market ... through dusty archives. Images are available on screen at the touch of a button, thanks to digital technology - which is taking an increasing chunk of the picture market in terms of distributing images ...

Neva moves into the Euro market

US hi-tech PR player Neva Group has opened a European subsidiary. It will specialise in emerging companies dealing in software telecomms, the Internet, networking and medical technology.

out of a splintering of the lads lifestyle market

. Stuff and T3 are the market leaders with circulations of around 50,000 a month. T3 (Tomorrow ... that have on-board digital radio receivers? Stuff was developed by Dennis Publishing, which has a ... , Dennis is currently looking for a way back into the market that does not contravene an agreement ...

is opening up new marketing frontiers for PR agencies and contract publishers. Nick Purdom investigates

and gives entry to areas which have formerly been the domain of direct marketing and sales promotions...and gives entry to areas which have formerly been the domain of direct marketing and sales promotions ... clients to their marketplace through the web. Relationship marketing on the web allows you to understand your customer and market directly to them. The concept of WebZines for relationship ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.