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LONDON - Levi Strauss Europe has unveiled plans for a digital advertising campaign to support..., and new store layouts. Anne Bonew, Levi's Europe digital marketing manager, said: "This is an exciting start to the year for the Levi's Europe digital strategy. We have a very slick, redesigned site ...
contributing in SpeakersChannel.tv's latest video on digital marketing....The video offers insights into how marketers can generate maximum returns using channels such as social media, email, search and mobile. SpeakersChannel.tv videos feature conference presentation excerpts and backstage speaker interviews covering a range of topics. Watch the video now . ...
LONDON - RMG Connect has picked up the digital marketing account for Pineapple Dance Studios.
LONDON - Wrangler is stepping up its digital marketing presence in an effort to better connect...The denim brand has hired digital agency Airlock to handle its activity across Europe, the Middle East and Africa, including the creation of a social-media strategy. According to Adam Kakembo, marketing director for Wrangler EMEA, the company is keen to reach out to web users with a 'passion ...
Haircare brand John Frieda is making its biggest investment in digital marketing to date...event. Caroline Wilding, product and digital marketing manager at Kao Brands, which owns John Frieda, said: "For our target market we know how important the digital space is in driving deeper relationships ... webcam. The activity is being overseen by PR agency The Communications Store and digital agency Holler ...
LONDON - Armani, the Italian fashion brand, is looking for an agency to roll out a digital
Caroline Wilding is forging ahead with world class digital marketing initiatives at John Frieda....for John Frieda and digital and product innovation has been at the heart of that growth. Overseeing digital activity, Wilding has created an integrated digital platform of social media, websites and CRM initiatives, culminating in John Frieda Live, the brand s biggest investment in digital to date. Prior ...
Upmarket lingerie brand, Agent Provocateur plans a host of digital marketing initiatives...Agent Provocateur has consulted a number of digital creative agencies in the past few weeks about ... in millions of e-mail inboxes worldwide. Agent Provocateur is also planning online marketing activity around ... , with dedicated marketing activity to support it. ...
Nike is rolling out a digital marketing strategy aimed at cementing its links with football around...The sportswear company has appointed AKQA as its global digital agency for all its football ... -related digital projects, including the launch of its Nike Football web portal. It already works with AKQA on a ... the launch of a nationwide scheme to promote the sport to youngsters ahead of Euro 2008 (Marketing, 12 ...
LONDON - Nike is rolling out a digital marketing strategy aimed at cementing its links...The sportswear company has appointed AKQA as its global digital agency for all its football ... shift for Nike, which is believed to have previously collaborated with LBi on football-related digital ... the launch of a nationwide scheme to promote the sport to youngsters ahead of Euro 2008 (Marketing, 12 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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