24 Apr 2009
by texting a giant vending machine or follow it as a compass to find an ATM machine are among the digital...of the possible models that be built. The Digital Box system launched last Autumn. Link This monthly report is compiled by Oystercatchers, a marketing practice that advises clients on how to maximize their marketing ...
04 Aug 2008
| by SpeakersChannel.tv
contributing in SpeakersChannel.tv's latest video on digital marketing....The video offers insights into how marketers can generate maximum returns using channels such as social media, email, search and mobile. SpeakersChannel.tv videos feature conference presentation excerpts and backstage speaker interviews covering a range of topics. Watch the video now . ...
17 Feb 2006
| by by Larissa Bannister
LONDON - Unilever has appointed Dare to develop an online presence and digital marketing strategy...marketing in the past: in 2004, MRM Worldwide created a microsite to support the sultry "Magnum five senses" campaign devised by its sister agency McCann Erickson.
Unilever's decision to appoint a digital agency ...
25 May 2007
lobby groups over their use of digital technology to market to children....The groups want the Federal Trade Commission to question companies on
their use of digital media in its upcoming investigation into the
marketing of snack food and drinks to young people. The move follows a report by the Berkeley Media Studies Group and the
Center for Digital Democracy. The report ...
28 Feb 2007
| by Jacquie Bowser
AMSTERDAM - Euro RSCG 4D, digital advertising agency, has won the international pitch for Leffe...The online marketing campaign will go live in May, with key markets being the UK, France, Belgium ...
content online. Ricardo Marques, global marketing manager of Leffe, added: We strongly believe that the digital platform developed by the team at Euro RSCG 4D Amsterdam will carry the essence of the Leffe brand ...
10 Aug 2011
their marketing career today?
Keep up to date with trends, work hard and have fun.
- What attracted you ...
.
- What is your favourite ever marketing campaign?
I am currently a bit obsessed with QR codes or new ...
years in marketing I'd like to set up my own business. I'm waiting for a genius idea to strike ...
01 Apr 2008
Greggs has handed its digital marketing business to Propaganda as it increases its online...-for-like sales rose 4.6%, despite the increased
cost of raw materials (Marketing, 26 March). ...
26 Oct 2009
| by Gemma Charles
targeting underage consumers or encouraging harmful drinking through digital marketing....-fareast-language:#0400;
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The Responsible Marketing of Alcoholic Drinks in Digital ...
've confirmed that they are 18 or over. David Poley, Portman Group chief executive, said: Digital marketing ...
so, producers must meet the same high standards digitally as in other areas of marketing. Our advice ...
03 Nov 2009
| by Gemma Charles
LONDON - The roll-out of guidelines on the digital marketing of alcohol is logical and timely....;
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The digital marketing of alcohol brands has sparked a moral panic ...
body the Portman Group, entitled 'Responsible Marketing of Alcoholic Drinks in Digital Media ...
and applied directly to all the emerging forms of digital marketing. 'We feel that the digital arena ...
26 Oct 2007
| by Noel Bussey
Pepsi is talking to digital agencies as it looks to re-evaluate its digital marketing strategy....online campaign work. The initial briefs will concentrate on youth marketing, and will focus
on how its digital strategy can be better used to target the youth
market. In the UK, Pepsi does not have a ...